Case Study: Rebuilding My Own Local SEO After Relocating to Potton

Challenge

Before launching A.Nicholls Marketing, I tested and refined my SEO strategies on my own plastering business, A.Nicholls Plastering.

When I relocated my business to Potton, Bedfordshire, I faced a significant challenge. My Google Business Profile location changed, my local service area changed, and much of the local SEO work I'd previously completed was no longer targeting the right audience.

In many ways, I had to rebuild my local online presence from the ground up.

The Strategy

Rather than relying on paid advertising, I focused on a long-term Local SEO strategy designed to improve visibility in Google Search and Google Maps.

The work included:

• Re-optimising my Google Business Profile for the new location

• Updating website content to target Potton and surrounding areas

• Creating dedicated local service pages

• Publishing regular Google Business Profile posts

• Writing SEO-focused blog articles

• Improving page titles, meta descriptions and heading structure

• Building stronger internal linking throughout the website

• Continuing to optimise technical SEO and user experience

The Results

The strategy has delivered steady improvements in both rankings and website visibility.

Local Search

✔ Google Business Profile successfully rebuilt following relocation.

✔ Now ranking #2 locally in my target service area for key plastering searches.

Website Growth

Over the last 30 days:

• 180 website visits

• 177% increase in traffic month-on-month

• 178 unique visitors

• 183 page views

These figures continue to improve as additional content, service pages and local SEO enhancements are added.

What This Demonstrates

Local SEO isn't a one-off task—it's an ongoing process. Relocating a business provided the perfect opportunity to prove that a structured SEO strategy can rebuild local visibility, even after changing business location and target area.

The same proven approach is now used by A.Nicholls Marketing to help other local businesses improve their Google rankings, increase website traffic and generate more enquiries without relying solely on paid advertising.

If you're looking to grow your business through Local SEO, Google Business Profile optimisation or a better-performing website, I'd be happy to discuss how the same strategies could work for you.