Case Study: Helping a Bridal Hair & Makeup Artist Reach the Top of Google Maps

From Around 30th Position to the Top of Local Google Maps

One of our recent Local SEO projects involved working with Belles Beauty MUA, a bridal hair and makeup specialist serving Bedfordshire and the surrounding areas.

When we first started working together back in March 2026, the business had very little visibility on Google Maps and was appearing at around 30th position for relevant local searches. This meant many potential customers were finding competing businesses instead.

Our focus was on improving the business's local online presence through a tailored Local SEO strategy, including optimisation of the Google Business Profile, improvements to local search signals, keyword optimisation, business information consistency and ongoing profile management.

As the optimisation work progressed, the business climbed steadily through the local rankings and now appears at the top of the Google Maps results for targeted local searches, giving the client significantly greater visibility to potential customers searching for bridal hair and makeup services.

Theses are their current Google analytics graphs, showing the progress and trajectory over the past couple of months.

Current screenshot of the Google maps page on an incognito search, showing Belles Beauty ranking number one for local searches

Services Provided

• Google Business Profile Optimisation

• Local SEO Strategy

• Keyword Optimisation

• Business Information Optimisation

• Local Search Improvements

• Ongoing Performance Monitoring

Results

✔ Improved Google Maps visibility from approximately 30th position to the top of local results for targeted searches.

✔ Increased local online exposure to potential bridal clients.

✔ Stronger Google Business Profile optimisation to support long-term local search performance.

At A.Nicholls Marketing, we help local businesses improve their online visibility through ethical, long-term SEO strategies that focus on sustainable growth rather than quick fixes. Whether you're a tradesperson, beauty business or local service provider, we can help more customers find your business when they're searching on Google.